Our Story


Nature always surprises us with its hidden gems. The Founder of our company designed the brand on the coast of the ocean in Tofino Island, British Columbia. In many languages, SADE means simple. This brand is for people who are in constant discovery, love the combination of simplicity and elegance.

SADE Jewelry changed leadership on Dec 9, 2021.

About our new owner:

Nargiz Rustamzada was a loyal customer of SADE Jewelry and a long-time friend of our founder. She supported our business since day one. We kept in touch while growing SADE throughout one year period since we launched the company.

Nargiz has a strong sense of fashion and a passion for entrepreneurship. She always wanted to own her business. By acquisition of SADE Jewelry, she is opening a new chapter in her life as an e-commerce entrepreneur. Nargiz is a mother of three beautiful kids who lives in Edmonton, Canada since 2012.

We are committed to being a reliable partner of yours on surprising you with ethically sourced, high-quality jewelry and empowering you via fashion.

Founder's sketch notes on SADE Jewelry brand's creation process